Advanced Practitioner Module 4 Quiz: Rodenstock

Q1: What kind of time horizon does Rodenstock typically operate on and which time horizon did it use in managing the Think Spectacles project?

a) short – to allow maximum flexibility in all cases
b) there is no consistency in its time horizon
c) usually long + short for the change project
d) usually short-term thinking prevails but not in the Think Spectacles project

Q2: In terms of the Sustainable Leadership practices related to valuing stakeholders at Rodenstock, which is the least true statement?

a) a wide range of stakeholders is valued, including customers, employees, society and the environment
b) investors and the family are given top priority
c) employees are valued for their expertise
d) customers are at the centre

Q3: Which of these is NOT a practice at Rodenstock?

a) laying off people during major change
b) being ethical
c) focusing on high quality
d) training and developing employees and customers

Q4: Rodenstock’s attitude towards social and environmental responsibility is

a) this is a nice-to-have luxury for good times
b) to comply with all laws and social expectations as a 'good citizen' should
c) doing the right thing is good but only when making adequate returns to investors
d) to enjoy competitive advantage generated by following sustainable practices

Q5: In managing the major change, Rodenstock

a) rushed through the process demonstrating Locust leadership
b) managed the changes to processes and systems well in a short time-frame
c) gave top priority to its people
d) emphasised the financial losses for the firm during the change process

Q6: Rodenstock’s values framework places responsibility and accountability

a) with managers and experts at the lowest levels
b) with customers and suppliers
c) under codes of conduct
d) with the family owning the business

Q7: The leadership culture at Rodenstock was

a) classical and heroic at the top
b) meant to become empowered and participative throughout the organisation
c) highly innovative
d) all of the above

Q8: Innovation at Rodenstock is

a) a managed process
b) largely outsourced to Asia
c) the responsibility of specified experts in R&D only
d) initiated by top management

Q9: Which of the following Sustainable Leadership Performance Outcomes are evident at Rodenstock?

a) adequate sales, financial performance and investor returns
b) customer satisfaction
c) brand and reputation
d) all of the above

Q10: In the Rodenstock case study, which of the following applies

a) the leadership culture was successfully shifted to the Visionary paradigm
b) management introduced a major, rapid transformation to a radically different culture for a workforce used to classical leadership
c) knowledge was not well managed or shared at the company
d) the main problem was with the Key Performance Drivers: poor quality, a lack of innovation and disengaged employees

Q11: Rodenstock adopted the strategy of increasing markups on its products because the lenses and frames are of very high quality and customers would buy them anyway.

a) true
b) false

Q12: Rodenstock outsources its Research & Development function because it is cheaper to do so.

a) true
b) false

Q13: Rodenstock views itself as being in the relationship business rather than as just a manufacturer.

a) true
b) false

Q14: Rodenstock sees success as the outcome of top management’s activities rather than being the joint effort of everyone in the company.

a) true
b) false

Q15: A number of metrics contribute to this firm’s sustainability, such as quality, innovation and its brand, not just financial outcomes.

a) true
b) false

Q16: Rodenstock sees it as part of its mission to contribute to society and the environment.

a) true
b) false

Q17: Knowledge and continuous learning are important, managed processes at Rodenstock.

a) true
b) false

Q18: Rodenstock employees are NOT expected to use their judgement in furthering the interests of the company, that is left to managers.

a) true
b) false

Q19: Rodenstock devolves considerable responsibility to individual workers.

a) true
b) false

Q20: Rodenstock management believes that it does enough for society by simply paying its taxes and further involvement with society is unnecessary.

a) true
b) false

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Meet the Trainer

Gayle Avery